by
Syed Shahab
Top UI/UX Mistakes to Avoid While Building a Business Website.
22 October, 2020User experience and interface serve as the fundamental requisite of designing an outstanding business website. It should always be kept under careful consideration to ensure that the UX is successfully attracting the consumers to a business through its website. It should always be made certain that your business website is capable of engrossing user experiences, assisting the site visitors in carrying out tasks and end up increasing conversions. All these aims can be achieved through effective and outstanding UX and UI.
Let's dive further and see which are the major UX and UI mistakes that should be avoided at all costs if you plan to build a striking website for your business.
Difficult and ComplicatedNavigation:
Navigation is more important than you think. If your website has convenient and simple navigation, it can work wonders. If you fail to do so, the visitors will be frustrated and end up never returning to your website. Make sure that you always incorporate tabs such as “What is your business about”, “What are the perks” and “Call to action” etc.
Not Treating the Content as the King:
One of the major mistakes you should always avoid is to ignore the quality of the content. Always make sure that you are putting the best quality, relevant and optimized content on your website that is easily comprehensible for all visitors.
Thin, Light, Difficult to Read Fonts:
If you use light, thin or difficult to read fonts on your business website. It will leave a damaging impact not only on your website but your overall brand image as well. Always choose fonts that are easily readable and attractive to behold.
Not Evaluating your Website Layout on all Major Devices:
If you fail to test your website' layout and see its feasibility for all major devices, including mobile phones, it can cause a massive decrease in your visitors. There is a bulky chance that your website buttons end up not working properly, the loading ends up being too slow, amplified bounce rates and apart from that, there's a bright risk of these and other UI elements fail to work appropriately. Always make sure to test your website and optimize its mobile access as well.
Poor Designing:
If your website has a non-responsive design or a complicated layout, it can result in awful user experience. Always make sure that your website is user friendly, informative, SEO friendly and ensure to avoid adding unnecessary stuff such as Slideshows our overly self-promotional material. It can not only cause an awful user experience but also depress your website metrics and leave a negative impact on SEO as well.
Ignoring the Significance of User Security:
If you think that user security has no or little value, then you are on loss. In today's era, everyone has become so tech-savvy that they know how their data is being used. That is why always make sure that your users and visitors feel safe while being on your business website. Make sure that you install SSL and every single one of your website page's element load on the HTTPS instead of HTTP. Always make sure to ensure the security of your visitors and website thoroughly.
These are some of the major UI and UX mistakes you should always ensure to avoid while designing your business website. Choose a designer after careful research, and then trust his expertise, don't force him to do things your way. They know the nitty-gritty you are unaware of. Sit back and let the professionals deal with everything flawlessly!